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Imran is an award-winning Associate Creative Director and was named Campaign's Top 100 Hottest Creatives in 2021. Along the way, he’s snagged shiny metals at the One Show, Clio’s, Gongs, Markies and others - thanks to the brilliant teams he’s worked with,
He’s led and worked on some of the most iconic brands - Mercedes-Benz, Visa, Tiger Beer, ExxonMobil, Ministry of Health Singapore, McDonald’s, Sony, Samsung and Coca-Cola (just to name a few).
Imran is also obsessed with all things craft - from leathermaking (one wallet in 15 years, but solid stitching), to handwoven rugs (he used to run an online store called Rug-Addict), to of course, writing (the one craft that keeps the lights on).
A quick backstory worth reading - Imran joined the ad scene with BBDO Singapore a decade ago as a copy + art intern. Probably because of the fashion photography work in his portfolio (Yes, he used to shoot). Three months later, he was asked which of the two roles he preferred, to which he answered, 'Copy'. His ECD at the time was relieved, knowing full well Imran would have made a subpar Art Director. His ECD was right. Nevertheless, Imran's knack for craft in both art and copy has taken him some distance in the industry.
Today, alongside his Creative Director, Imran helps to lead the killer creative team at Digitas and Publicis Groupe on the day-to-day (clients love them), pitches (they’ve won a couple) and proactive work (they’ve launched a proud few). Imran is growing old and sideways, but still feels like he's only just getting started.