#BeyondTheCase
Shot through Facetime during lockdown, these posters showed appreciation for frontliners during the Covid pandemic.
In a time where case numbers have become the center of attention in Singapore, we decided to put faces, and voices to those numbers, and take it beyond just statistics through a personal initiative. These posters of photographed survivors, accompanied by their personal testimony, and heartfelt messages of gratitude show appreciation, and inspire and encourage healthcare workers and hospital staff around Singapore during this difficult time.
In order to maintain safe distancing measures, we partnered with Belgian photographer Jef Boes to conduct the ‘photoshoot’. He shot each survivor through FaceTime on his iPad. We solicited over 300 strategic media spaces from Clear Channel Singapore and placed the posters at bus and taxi shelters specifically situated near hospitals around Singapore.
