HEIRLOOM
To convince domestic abuse victims, who were normally afraid to speak up in fear of repercussions from their abusive partners or sheer blind love, we changed the conversation and shifted the focus to the future of their kids as potential abusers themselves if the cycle isn't broken.
Cannes Young Lions competition submission 2017
Art Direction: Shumin Leow
Copywriter: Imran Chaudhry
Client: PAVE - Family violence / Domestic Abuse