Most parents don’t realise aligners can be suitable for children. By showing how cuteness can sometimes overshadow dental issues, Invisalign First made a case for earlier orthodontic intervention.
After educating them, we further convinced them to set appointments with orthodontists, and reminded them to get the timing right for their kid's best bite by playing on the moment of realization that sets in. We depicted the moment it clicks in the mind, just like the ease of Invisalign First clicking in the mouth.
Continuing to drive orthodontist appointments via age range reminders: Hijacking product placement and shelves at toy stores, book stores and clothing racks where “Ages 7 and up” is commonly seen.
Invisalign x LEGO
The Invisalign X LEGO pieces click into place perfectly, just like Invisalign does with teeth. Strategically placed at Dentist and clinic waiting areas and at toy stores within the “Ages 7 and up” shelves.
