Invisalign First: Let's Straighten it Out
Most parents think their kid is too young for aligners. They don't realize Invisalign First, a clear aligner for kids, exists. And for a good reason.
Most parents think their kid is too young for aligners. They don't realize Invisalign First, a clear aligner for kids, exists. And for a good reason.
To prime parents’ minds to the idea that they may have blind spots when it comes to their kids’ orthodontist needs and drive relevance for early intervention, we helped straighten out the misconceptions that aligners are only for adults, helping parents consider Invisalign First for their child before it's too late.
The insight? We showed parents, (who their kids are the cutest), that cuteness can overrule issues that lie beyond - especially with teeth issues.
After educating them, we further convinced them to set appointments with orthodontists, and reminded them to get the timing right for their kid's best bite by playing on the moment of realization that sets in - depicting the moment it clicks in the mind, just like the ease of Invisalign First clicking in the mouth.
Continuing to drive orthodontist appointments via age range reminders: Hijacking product placement and shelves at toy stores, book stores and clothing racks where “Ages 7 and up” is commonly seen.
Invisalign x LEGO
The Invisalign X LEGO pieces click into place perfectly, just like Invisalign does with teeth. Strategically placed at Dentist and clinic waiting areas and at toy stores within the “Ages 7 and up” shelves.
