CPF planning feels like rocket science for younger Singaporeans to engage with. So we transformed complex financial messaging into a whole new world of interactive storytelling and gaming. The FLEX by CPF platform and DollarVille quiz was born - an illustrated game that felt approachable, human, but more importantly, distinctly local (everything young Singaporeans felt CPF wasn't)
To best experience the work that went into DollarVille, visit flexbycpf.gov.sg on your phone.
After getting their result, players would receive personalised games to help them reach their goals and keep FLEX (and CPF) top of mind.
