Mercedes-Benz needed to launch the newest (and most expensive ever) Maybach S-Class and GLS in Singapore.
With poor Maybach sales over the past few decades, we needed to take a bolder approach for a brand that stood for legacy and luxury. Thanks to elevated writing coupled with never-before-seen art direction from the brand, we launched with OOH print ads that were plastered around Orchard Road. And even on social plus a first-ever coffee table book that replaced the usual brochuers fit for discerning customers to take home. The current Maybachs have since outsold all previous generations in total.
With poor Maybach sales over the past few decades, we needed to take a bolder approach for a brand that stood for legacy and luxury. Thanks to elevated writing coupled with never-before-seen art direction from the brand, we launched with OOH print ads that were plastered around Orchard Road. And even on social plus a first-ever coffee table book that replaced the usual brochuers fit for discerning customers to take home. The current Maybachs have since outsold all previous generations in total.
