Mercedes-Benz needed to launch the newest (and most expensive ever) Maybach S-Class and GLS in Singapore.
With poor Maybach sales over the past few decades, we decided to take a more daring and contemporary approach for a brand that stood for legacy and luxury. Thanks to clever, elevated writing and a more modern art direction, we launched with OOH print ads that were plastered around Orchard Road, to Social, and a first-ever coffee table book that replaced the usual pamphlets for discerning customers to take home. The current Maybachs have since outsold all previous generations in total.
With poor Maybach sales over the past few decades, we decided to take a more daring and contemporary approach for a brand that stood for legacy and luxury. Thanks to clever, elevated writing and a more modern art direction, we launched with OOH print ads that were plastered around Orchard Road, to Social, and a first-ever coffee table book that replaced the usual pamphlets for discerning customers to take home. The current Maybachs have since outsold all previous generations in total.
