Sony Alpha Camera Systems are designed to capture the eyes with more ease and accuracy thanks to their latest Eye AF Technology, Real-time tracking and a Silent Shutter.
So through an integrated campaign launch, we showed photographers that when they were able to better focus and capture the eyes, the more vivid the stories would become. Because when you capture the eyes, you capture the soul.
The A7RIV is a camera that is suited for the most harshest of environments and situations. We identified the biggest photography categories and produced tailored messaging and collaterals speaking to the passions of each target group. By collaborating with the top Photographers around the region, we were able to get a glimpse of the camera in action, whether it be the harsh terrains of Mongolia - or the pressures of a studio environment.
Wildlife
Photojournalism
Commercial Photography
We then spoke to photographers, through photographers.
To keep to the authenticity and tonality of the campaign, we developed original prints shot by the celebrity photographers we were featuring and used the images for the main visuals. Obscure headlines that revealed a multi-faceted storyline were also added in to arouse intrigue.
Bespoke online videos were also created to target the photographers within the online community as well. These videos were
predominantly placed on Instagram and YouTube.
predominantly placed on Instagram and YouTube.
Behind The Scenes