Convincing an entire region-long resigned to accepting fate-to fight it instead sparked history: their first-ever international title. From brand film to music video to broadcast, the fully integrated campaign Our Time is Now united the Pacific e-sports region and ignited a new era at the Valorant Champions Tour 2024.

The case board

View the case film

Watch the music video composed from scratch in collaboration with Japanese girl group XG:

The music video case flm

Watch the brand film that kicked off the campaign

Check out the BTS of the music video

Back to Top