Convincing an entire region so obsessed with accepting fate to fight it instead, led to their first-ever international title in history. From brand film, to music video to broadcast, a fully integrated campaign, 'Our Time is Now' rallied the entire Pacific e-sports region together and set in motion a whole new era at the Valorant Champions Tour 2024.

The case board

View the case film

Watch the music video composed from scratch in collaboration with Japanese girl group XG:

The music video case flm

Watch the brand film that kicked off the campaign

Check out the BTS of the music video

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